MISS UNIVERSE QUEENS FROM BAHRAIN, EGYPT AND PAKISTAN UNVEILED AS THE LATEST BRAND AMBASSADORS OF GREAT LENGTH’S ICOLOR PLUS AND ARGAN BEAUTY

Miss Universe Queens from Bahrain, Pakistan and Egypt aims to raise awareness on sustainable and healthy hair regimen

Dubai, UAE. October 20, 2023 – Miss Universe Bahrain, Egypt and Pakistan unveiled as the newest brand ambassadors of Great Lengths iColor Plus and Argan Beauty, Yesterday, October 20, 2023 at Watsons Megamall. As part of the brand ambassadorship, the three queens will be creating several campaigns to promote and boost healthy hair treatments and awareness using their platforms.

Commenting about the partnership, Genevieve Yap, CEO of Great Lengths said, “We are extremely proud and honored to be a part of this incredible campaign. This partnership with three stunning Miss Universe candidates is a testament of our commitment to our clients to provide high quality products that look after them. We wanted to show the world, the universe rather, that we provide the best hair color and hair treatment products in the market. We are excited with our new ambassadors who will further carry our message and commitment of giving this world a more beautiful HUE.

Also commenting on this latest partnership, Josh Yugen, the national director and franchise owner of Miss Universe Bahrain, Egypt and Pakistan, said: “My personal advocacy is to bring Filipino talents on the global stage and this partnership with Great Length’s iColor Plus and Argan Beauty only proves that a fully owned Filipino product provides the best quality hair color and hair care treatments for global consumers. I am proud to have my three queens experience the best of the Philippines.”

The three Miss Universe Queens will be part of Great Lengths’ Icolor Plus and Argan Beauty promotional campaigns and will be out in all Watsons and Mercury Drug stores nationwide, and all available outlets and distributing partners online.