Avon’s Pride initiative wins bronze in regional PR tilt
| |

Avon’s Pride initiative wins bronze in regional PR tilt

For some brands, celebrating Pride Month means publishing a statement of support and calling it a day. Deciding that support should be more tangible, no.1 intimate apparel brand Avon launched the Limitless Collection, the country’s first gender-neutral underwear—and it’s a win for everybody. Avon’s #ComeAsYouAre campaign was well received by…