Go Hotels @ SampWhoa! Celebrating a Decade of Quality & Excellent Value

Robinsons Hotels and Resorts knew that the year 2010 was extra special. Aside from the start  of a brand-new decade, it was also a start of a new, fresh, value-essential brand. A brand that  is affordable yet with high quality rooms and services. A brand that was very straight-forward.  No frills. A brand that became a beacon for value essential travel. A brand for “Every Juan”.

The Go Hotels concept was the brainchild of Frederick Go, President and CEO of Robinsons  Land Corporation. Go recalls that the idea came about during one of his local business trips.  “Even though the area we were in was well developed, I had difficulty looking for suitable  accommodations.” The concept of the “essential value” hotel was further inspired by the  value-for-money offerings of other companies under the Gokongwei Group, which include  Cebu Pacific and, at that time, Sun Cellular. “Just like the no-frills approach of the pocket friendly airline Cebu Pacific, Go Hotels offers a way for savvy travelers to save money by  providing hotel essentials at a base room rate.” This business model continue to appeal to travelers who want a no-frills, hassle-free stay.

Our first property, Go Hotels Mandaluyong opened with 223 rooms, split between 93 rooms  with queen size beds and 130 twin-bed rooms. For value-conscious travelers, the base rate  offered at the time was simply unbeatable. For as low as P388+ a night, they could get a room  that was simply but tastefully appointed, with a comfortable bed and pillows, 100% cotton  sheets, a shower, free Wi-Fi, and an LCD TV. This was also the first time we used the “book  early, pay less” concept which became an instant hit to our valued guests. Cohesive with the  Cebu Pacific tagline “Where Every Juan Flies, “A Place for Every Juan,” became the initial  slogan of GO Hotels.

By 2012, the chain had expanded further to Puerto Princesa in the beautiful island of Palawan,  and to the Visayas region with properties in key areas in Tacloban, Bacolod, and Dumaguete.  The following year (2013), Go Hotels Otis opened in the City of Manila, and the group opened  its 7th Go Hotel in Iloilo.

Since then, the GO Hotels chain grew much stronger in destinations served by Cebu Pacific;  equally leveraging its strategic location mostly beside or near a Robinsons Mall. With this  unique selling point, GO Hotels became an instant pitstop for travelers who are eager to  explore the country’s exciting tourist destinations.

The year 2014 welcomed a new GO Hotel in Metro Manila, this time in the dynamic and  bustling business district of Ortigas. This was followed by GO Hotels Butuan, our first value essential property in Mindanao serving the growing needs of travelers in the South. GO Hotels  Lanang-Davao followed suit and opened its doors in 2016.

With GO Hotels’ increasing reputation for affordable yet high quality accommodations, the  brand looked to expand its footprint by offering franchising opportunities to the public. In  2016, Robinsons Hotels and Resorts, in partnership with Roxaco Asia Hospitality Corporation, opened 5 new GO Hotels in Metro Manila, Airport Road, Ermita-Manila, North Edsa, Cubao  and Timog.  

In 2018, a new GO Hotel opened in Iligan to cater to the increasing demand in Southern  Philippines.

Soon, we shall welcome 2 more additions to the growing GO Hotels portfolio. GO Hotels Naga  and GO Hotels Tuguegarao, which are slated to open next year, will give more reasons for travelers to #GoExploreMore.